Someone else compared this to a 'high-end soap', and I totally agree! Not that it's soapy in a bad way; it's just really, really fresh and clean-smelling. It's almost minty, in a way. There is a definite air of teal-blue; brisk, cleansing water sudsed with sea-foam. Like nearly all the Phoenixes, it tended to hug very close to my skin, but was quite strong should I come nodding back for a sniff. I'd say it had about average staying power, say five or six hours.