10/12/2012 -- I got to test this at the Seattle store! :-) In the bottle, it's definitely quite pink. On me this turned into a very light, sweet, pretty floral; I didn't get much of the musk, dust, wormwood &c. Got faint after a couple of hours, but it's v pretty, so I ordered a bottle. It was lighter and less cold and sharp than I expected from the description -- maybe like Stoker's Lucy "looking sweeter and lovelier than ever." :-)

ETA 2/24/2013 -- revisiting this after it's been settling a bit. At first it was a little disappointing, because it is indeed a very light almost faint scent with very little throw, but after slathering more on (like I need an excuse to do that -- heh) I was happier with it. In the bottle, and on wet, this is for me a very strong citrus, without much musk or tea (surprising, usually I amp tea). As it dries down, it goes through a very pretty flowery-spicy stage, which I wish lasted longer, and then is a very light sweet musk. As other people said, it would be a nice daytime or everyday scent; it's pretty cheerful! I still really like it, and was trying to figure out why since I usually don't like very pretty sweet vanishing florals. I think it's probably because most of those scents give me a nasty headache, but this one doesn't. The sad thing is it's more like a ghost than a vampire bride.

Source: The Vampire Bride