Initial sniff in the imp it was SUPER STRONG. I had to step back. I applied a bit and OooOoOoO cocoa! It smelled good, then the incense-y and smokey smell came. As it's drying down, more incense, less cocoa I kind of like it, because I like incense, but hmmm. We shall see how this goes. For now it's in my so-so pile.