I've known about the Old London scent for -years- and I finally got to smell it a few days ago when I got my first order from the company.
What didn't make me try it out sooner was because I was worried it would smell too feminine for me, I only wear colognes. Well, kind of sadly, I was right, it is - but I know I'll use the imp for other things, like lightly scenting plushies with it, etc.. so I'm not so sad by it, no matter what it doesn't seem like a waste, and for how it works on me, at least I saw it coming.
It smells like soft, rainy antique roses, I noticed that the longer you wear it, the softer the rose got (at least for us). The longer the scent was on, the more 'aged' it smelled too, in a good, fitting way But the feminity was still undeniable, since no matter how faint and aged the rose got, it was still somehow the most notable note. It's seriously not a bad scent, actually I like it. Just... too feminine on myself, like I said.
I think this would be perfect for someone who was looking for the aspects I was looking for in it but liked that it was a perfume-y smell rather than a cologne-y one. And like I said, I'll still use it as a scent accent on things.. just not on myself, lol.