This doesn't smell anything like I thought it would. That's not to say it smells horrible; it's actually one of my favorites out of the batch of imps I got. The only thing I could think of when smelling it, both in the imp and on my skin, is baby powder. It smells like fresh baby powder with slightly fruity notes. So I suppose that's kind of the ash scent? I'm not sure. I do like it, though. I expected this to be a very heavy scent, but it's very very light on me, which is nice.