It. Smells. Purple. Seriously! The smell of purple, tinged with a hint of musk, floats above woody resin notes. Gorgeous! Not much throw on me, and it faded in about an hour to a much lighter, fainter version of itself. That last, light stage sticks around for a fair amount of time and is equally gorgeous. This one might require slathering on my part, in hopes of holding on to the stronger early stages. This was a total impulse buy, is completely unlike anything else in my stash, and I love it. Maybe enough to order a backup bottle!