Like sticking your nose into a bunch of candy canes! Very tingly and cooling where its applied, and a provides a nice mind clearing and refreshing sensation. For this reason, sometimes when I have a headache, I find sniffing this is nice.
Last is not amazing, I wouldn't put it on in the morning and expect to still smell it at the end of the day, which is unfotunate, but because its not so much of a "perfume scent" for me, its not a huge deal.