On me, this was, as I anticipated, a sort of incense-floral blend. The floral aspect reminded me of rose Bee and Flower soap. I didn't really get an ecclesiastical feeling from this, maybe because my religious upbringing didn't involve church incense - to me it had more of an import or curio shop feel (probably the incense), but lighter, more floral, and not as many hippie associations. It seems to have good lasting power as well, at least if it isn't in a position where it would easily get washed off.
This may wind up being one of my favorites.