exactly...there is information being given on these various threads that runs from kind of true, to dubious, to flat out wrong. it's all speculation by a group of people who are not lawyers, and have little knowledge of the complex trademark system. and I feel that a group of people who are essentially customers, though well-meaning, should not be doling out edicts and "free advice" to another company to change names of products or risk legal issues. Not only is it the lawyer's place to deal with this, there is also the risk of unintentinally putting BPAL at risk by exposing some trademark discrepencies in their own product (such as a 3 minute google search that uncovers commercial products with the same names)
and not to rankle feathers, but my little web search took exactly 3 minutes and uncovered commercial perfumes for most of the examples sited. There is a such thing as due diligence, and one could claim that bpal is in no better a position than h&e as the information is clearly out there for consumption. or is it your position that because h&e and bpal are more "direct" competitors (vying for the exact same customer base) h&e should have been more respectful of using common names to bpal than bpal should be using a name common to a company like Escada or Bob Mackie? Because someone looking to purchase Disney's Snow White will never mistake BPAL for Disney? (that would not be Disney's position, but just for argument's sake)
I found it, QS: they have in fact trademarked their perfume as "Walt Disney's Snow White," not just "Snow White."
This goes back to my point #1 above...bad information being given. I'm sure innocently, but this is why layman should not be spouting information as if they are experts. I believe you to be correct in that trademark law has a "first use" rule whereby a company can challenge a trademark application based on being able to prove they have first use of the said trademark...which of course if expensive and drawn out, and there are no guarantees the trademark board will see it your way. then of course, there's the bigger company that may want to become involved and say "you may have used Snow White before company B, but WE used it and trademarked it before any of you, so now we'll go ahead and sue you all!" this is increasingly becoming a very slippery slope in this debate.
also, according to Macha's description of trademark law, this would not matter. if Disney released this before bpal and added the little TM mark to it, they would have a claim against bpal regardless of filing status. and I suppose bpal would have a claim against Disney if bpal released THEIR perfume first. something tells me though disney would not be bullied by some harsh criticism on a fan site. more likely bpal would not pursue the case as disney would just bankrupt them through a drawn out legal process.
sorry for the bold and non-quotes..I was having a bear of a time getting the quotes to look right...
Tried to fix your quotes, but I couldn't get them to work right either....don't know why. Sorry! — Macha
I know why they didn't work - the double quote with mine had two end quotes and only one opening quote. --qs