It reminds me of the smell of a craft store, like walking into a Joann Fabrics with my mom when I was a kid, and I mean this in the best way possible. The apple is the only note that's easy to pick out; the other notes meld together to give it a gently floral, spicy, resinous background. It's perfectly balanced between the cool crispness of the apple and the warmth of the other notes, so it doesn't go too warm-spicy on me. I really love it!