Straight from the imp, I get a very strong impression of bazooka joe bubblegum.
Wet: same bubblegum smell, possibly strawberry gum but I also feel as if I'm smelling the wrapper as well.
Dry: after a few minutes it becomes much softer, possibly with vanilla. It manages to stick around for 3-4 hours.
Its quite like the perfume equivalent of eating bubblegum as it starts with a very strong fruity flavour which dissipates quite quickly but there is still a faint sweet powdery smell. Don't think I need a bottle but glad I've tried it.