At first sniff from the bottle it was "holy grandma Batman!" like my great-grandma who has been dead for a few years type of strong grandma scent. I was like yuck this is what I get for impulsively ordering a bottle (but, you see, I love all things vampire. just couldn't help myself).
On the skin, I will definitely agree that it does indeed smell red. It's unlike any perfume I've ever had or sniffed. I can't pinpoint the notes, but there is some type of red fruit in there giving it a grown up sweetness. Maybe some wine and clove too? Smells of indulgence and is not for the faint of heart. There is a definitely a note in there that insinuates blood. Something a tinge salty. I was unsure and even grossed out by it at first, but the more I smell it on my skin, the more I enjoy it. It is strong, but it does calm down after a bit to a more fruity scent on the skin. It would be good for the coming autumn. Warning: it will stick to your clothes, sheets, and furniture for ages. Not an every day scent (most suitable for night time wear), but I am impressed. Still not sure if I will keep it though.