I just got this from a decant circle yesterday. It does smell like an expensive perfume sample from a glossy magazine!
It immediately made me think of Davidoff's Cool Water. It has this water/aquatic-but-not-really note on my skin. It also lasts f-o-r-e-v-e-r. It's clean and makes me feel like I'm wearing something extravagant. Definitely getting a backup bottle or two.