Pre-Luper Announcement About Pricing

[Failmingo]

It behooves us to inform everyone that we're headed into another round of price increases on the website as we set the stage for Lupercalia. I don't have concrete figures yet, but I'm happy to get out ahead of this change and help explain it.

 

There are two areas where BPAL refuses to cut costs:

 

1. The quality of our ingredients, since our products are absorbed into the skin.

 

2. The integrity of our labor practices, which include providing our small crew of employees with a reasonable wage and benefits for those working full-time.

 

As a result, these are our two greatest expenses (and I'll add that they're expenses that many of our competitors are NOT shouldering). Our standards are higher, our operation and output are larger, and we have a much more established reputation to uphold.

 

I'll also tell you this: BPAL's chiefs have avoided adjusting prices fairly for years, fearing it would alienate members of our community -- folks who have gotten used to spending a certain amount to enjoy our products, who have come to evaluate our output through a very specific lens. I've spent years trying to polish that lens, updating everyone on the reality of our situation, highlighting the differences that make our company unique among other indies, and helping guide customers to the most affordable options.

 

But the larger truth is that BPAL's tried-and-true economical model has continued to evolve drastically in recent years, just like that of every other small business. Many of our key ingredients have *doubled* in cost. DOUBLED! These are specialty components with no acceptable substitute. They are what make certain blends so beloved, and make exciting new concoctions possible.

 

There is no "reasonable" price increase that could possibly make certain products profitable again, nor can we retire or replace them without losing something essential to our identity -- hence the need to raise prices across the board. We're determined to maintain a stable, continuous scent library while also exploring new vistas in fragrance. I'm sure we'll be exploring income streams that don't rely as heavily on global imports of extremely precious substances. We're daring to be optimistic about our prospects as we continue settling into our roomy new facility in Philly -- thankfully now one of the few variables in this equation that ISN'T bleeding us dry.

 

The cost of BPAL's labor isn't something we consider it tasteful to complain about. We've had meetings with industry professionals who were taken aback by our insistence on producing wares here in the US, under our direct supervision. And as someone who's worked full-time for the Lab since 2016, I'll tell you some things about this aspect of the business that Beth, Brian, and Ted would never think to say: BPAL's ethos is directly drawn from their own personal experience working terrible, labor-exploitative jobs... and also from really great workplaces they were fortunate to be part of. As a worker, this has been a transformative experience for me, and I've seen it have the same effect on my coworkers. We are determined to be the company that folks have always believed we could be. 

 

Still, this has often resulted in all of us (including myself) doing the jobs of many more people to offset steadily increasing expenses. The gradual price hikes instituted since 2020 were just band-aids helping to stave off catastrophe. We knew it even then, but Beth has a personal horror of blowback from testing our core customers' loyalty. She wants everyone to get the version of BPAL they love best, and has sacrificed mightily over the years in order to keep everyone as satisfied as possible.

 

She will hate me telling you this! But I can't stress enough what a difference it makes to work for and alongside someone who actually cares this much, even as I worry about the toll this can take on a person.

 

I'm newer around here, which helps in terms of presenting facts a bit more plainly: it's not 2004 anymore. The world has changed, the perfume industry has changed, economic realities are continuing to evolve. The dream of providing a wide range of safe luxury products that satisfy sophisticated palates, obscure tastes, international fandoms, and niche interests doesn't run on dream-dust alone, and we are embarrassingly sans trust fund. Even if we had an angel investor or corporate buyout to fall back on, the very first thing they'd do is look at the books and insist on raising prices AND moving production abroad.

 

I think the best way I can put this to old BPAL heads is: you want more Carnaval Diabolique? You want an exciting range of new licensed products, or expansions of existing ones? You want more deep cuts from past releases to resurface? Reformulations of lost greats? More jewelry? More imp packs? A better website? More original storytelling? The magic key to all of this is Beth regaining the freedom to be a creative dynamo working at the height of her powers. We simply can't get there without hiring more people. We can't hire more people unless we raise prices. 

 

I've done my best to encourage Beth and Brian through all this, making a case for what their work is really worth, helping them trust that customers will continue to see the value in it. And of course, it will fall to me to advertise all these qualities which make BPAL so special -- which can sometimes be easier with new folks who are seeing us through fresh eyes.

 

Think about what it means for someone in 2024 to stumble across this resource for the first time... a huge playground of high-quality scent opportunities rooted in something positive. Ethical, inclusiv practices, presided over by actual human beings who have somehow managed to madly pursue their artistry THIS far.

 

We recently found out that we've been nominated for a corporate licensing award for our work on the TOMIE fragrance. We're also going to be featured in an upcoming ELLE. article about the niche perfume boom. As I put it to Beth: these seem like nigh unthinkable career milestones for an old-school goth crew. And we're still gathering steam, capable of so much more.

 

And our products still (and will always) cost far less than those of the brands we consider our worthiest competitors.

 

So with all of this to consider, we urge everyone to keep an open mind as new prices take effect. We've made it this far together, and we're committed to being realistic in our pursuit of keeping the good times rolling.