New BPAL Video Series: ✨TOURNAMENT OF UNDERDOGS✨

Failmingo · August 11, 2020

Time to talk turkey, BPAL fans!

As most of you know, the Lab has maintained a General Catalog of perfume blends dating all the way back to its earliest days. These remain our most accessible and affordable option, since we also sell them in sample sizes!

However, what you may not know is that many of these beloved recipes are among our lowest sellers, and have been for a really long time.

As time goes on, it's getting more and more difficult to justify the expense and labor required to keep these in stock, or the space in our crowded warehouse to store them. And now that we can't travel with them to conventions as a way of luring new fans into our clutches, they are truly languishing on the shelves.

DO NOT BE ALARMED: we have not yet made any plans to discontinue any of these scents!

However, in the interest of re-introducing them to the public, and giving devotees an opportunity to stump for them, we have decided to launch a new 15 MINUTES OF 'FUME spin-off series.

We've rounded up FIFTY of our lowest-selling General Catalog perfumes — many of them tied for last place in terms of number of bottles sold in the past year. The full list can be seen below!

In BPAL's upcoming ✨TOURNAMENT OF UNDERDOGS✨, these bottles will be pitted against each other two at a time, and judged side by side to see which deserves to advance in the rankings.

Nothing bad is going to happen to the "losers," this is all purely in fun! Each will receive their moment in the spotlight and hopefully put them on perfume lovers' radar again. Or maybe some things just weren't meant to last forever?

Which perfume will survive all these rounds of combat, clawing its way out of obscurity and back onto people's perfume shelves?

We shall know soon! *very evil laughter*

As you can see below, we've released the brackets early so folks will have a chance to root for their faves! In addition to combing through the forum reviews, Galen and I will be searching the #tournamentofunderdogs hashtag on Twitter and Instagram to look for testamonials while we're filming these videos. So if you want to tell the world why they might enjoy one of your favorite perfumes, you'll have your chance! Who knows, maybe your input will break a tie vote.

At the heart of it, this competition is just a tribute we want to pay to all of these scents: the work that Elizabeth put into crafting them, the memories they've become associated with over the years, and the way they helped BPAL grow into the community and creative juggernaut you see staggering before you. There's no way we could just discontinue some of these products without first exploring this history and giving fans an opportunity to weigh in.

So what do you say, will you tune in and participate in the madness? The videos will end up on our YouTube channel, which you can subscribe to here. We'll also be posting them to Instagram, so follow us there.

The TOURNAMENT OF UNDERDOGS will be officially announced tomorrow, and filming will start very soon!

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